Domain Name Registration - Changing Your Website URL

5 Reasons Why You Should Be Using URL Shorteners

1) A URL shortener, for obvious reasons, shortens your URL so that it will fit into your advertising mediums.

There are several benefits here for using a link shortener. First, many affiliate marketers who are just getting started are trying to use their affiliate links for their program. These links, again, can be quite long and arduous to keep intact.

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Domain name registration is the most important step to take when setting up a website, although not actually the first step. The first step to take is to choose a good domain name!

Your domain name is the name of your online presence. Care must be put into choosing a good domain name, since it will live with you forever (while you are on the Internet!). Remember that a domain name is inextricably linked to your website. You cannot have the one without the other. I once had clients who registered a website in their company name and wanted me to change it after a couple of months to the shorter abbreviation of the company name. This cannot be done without harming your online presence! If you had put any effort at all into building your website and marketing it on the Internet so that it becomes visible; and if you have started to see those efforts pay off in the form of targeted visitors who came to your website looking for the specific products and/or services that you are offering, be prepared to lose some of that if you really want to take the radical step of changing your domain name after your website has already been established.

Sure, the technical boffins will talk to you about permanent redirects so that all traffic previously going to your old website will go to the new one, but there are other factors to keep in mind.

1. Your presence has been established through other websites linking to you and using your domain name in the link. Suddenly these links are now pointing to the old website and not the new one. Yes, setting up a permanent redirect will prevent the problem of visitors clicking through and not being able to find your website, but all those lovely links coming in to your website and voting for you will take a dip. The search engine gurus will tell you that Google knows about permanent redirects and all the good karma that you built up by having links pointing to the old site will now be transferred to the new...but why take the chance?

2. One of the factors that Google also takes into consideration when deciding where to rank your website in its results is the age of your site. If you suddenly decide after a couple of months or years to change your domain name, you are basically setting up a new website from scratch.

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So you finally landed that big interview with the local media outlet. Congratulations! Now, how do you go about getting the reporter to use your website URL in their story?

Don't just flat out ask the reporter to print your website address in their article - you'll just annoy them. how to start a website