Marketing With Blogs and RSS - The Hot New Tools of 2005

For those of you thinking about right now "Hey, I like writing for the love of it, and I don't need any readers for approval", I would like to say kudos to you, and do continue the good work.

But if you are serious about sharing your hard work (its blood sweat and tears when you have to do it 5 times a week) with the millions of users searching blogs daily, then let's continue our journey down the rabbit hole.

A quick look at the statistics on Blogging - comScore MediaMetrix (August 2008) " Total internet audience 188.9 million " Blogs: 77.7 million unique visitors in the US alone " Facebook: 41.0 million " MySpace 75.1 million

Well that the good news!

But the bad news is that with the thousands of new blogs churning out each day, what hope is there for a reader interested in your topic to reach you. You many have written brilliant masterpieces, but how do you let others know that (remember most poets and artists die poor and unrecognized because they don't reach out to share themselves with others).

In this article, we will not get into details about the quality of your content, and its assumed you have written good clean copy. Good copy being informative, entertaining and engaging (Don't forget to get your keywords in the body content as well the labels/tags).

There are various ways to promote your blog and reach out to the millions out there. The strategies below will not only assist you in getting more traffic to your blog, but also get you higher rankings for your blog, as well as corporate site (if you have one).

Deep-Linking

Start a corporate blog for your employees, customer, vendors, associates and investors. The benefits of doing so are many, as seen in the trend where many corporate blogs are doing very well in building brand loyalty, customer loyalty and driving business through existing customers.

Also start a topic specific blog of your expertise. To give you an example of this, a SEO Expert Services Company, can start a blog on SEO tips, advise and attract marketing professionals, seo students, Internet marketing professionals, readers and businessman.

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In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.

This is the hot new trend for 2005. The word "blog" was actually selected as the word of the year for 2004, and 2005 promises to be the year of the blog.

So what is all the fuss about? Well, especially with the increasing restrictions on email marketing, including ISP blocking of mail amounting to estimates of 40% of all email never getting delivered, marketers began to look for new avenues to get their message out. Enter blogs and RSS.

Delivered straight to a user's desktop, the content of an RSS feed is unfiltered by anyone. Users can subscribe and unsubscribe anonymously, with the click of a mouse, and have no fear that their personal information will be shared. RSS is "pull" technology, meaning that the user asks for it, in contrast to email, which is often unasked kursus komputer