How to Create SEO Copy that Converts

If you use search engines to look for relevant information on the web, you probably know the difference by now what good and bad SEO copy looks like. It's a real disappointment to visit a website when you're looking for targeted information and finding the site having info that is vague. Most of the time, websites like these don't have the kind of information you're searching for and the content that is available is poorly structured and badly written. The visitors to your site should be treated better and they shouldn't feel turned down when they view your page. This is the exact reason why your site needs to be optimized for the most accurate keywords along with high quality, relevant content. There are a number of ways you can go about doing this. While you're about to learn the ins and outs of SEO copywriting, you must understand that SEO copywriting takes effort. It's not about using some cheap article spinning software to create your content but more about using a skilled way to write copy that makes sense to both human readers and the search engines.

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One of the first things you should concentrate on when it comes to SEO copywriting is headings. Anyone looking for information online is looking for clarity and if he can't find it, he will navigate to a different site. We, as humans love reading headings, as they give us a fair idea of what we are reading without having to go through the whole content. Because they know this, major search engines like Google use headings as a critical component when determining what the website is about.

However, it is important that all the keywords you use are in context. Your headings also need to relate to the rest of the article. It's just like with every business where the customer is always in first position, so too must the reader come first. Don't ignore your readers when trying to write content for the web.

Now that we know the do's, there are things you'll want to avoid when writing web copy. When writing copy, avoid Flash as it really interferes with your high ranking goals. Flash doesn't go along with SEO in any way. The sooner you realize that Flash doesn't' go with SEO in anyway, the better. Flash takes too long to load and, besides, search engines can't read it anyway.

Apart from this, any info that is embedded into a Flash file won't be indexed by the search engines. And isn't the purpose of search engine optimization to turn your content into readable material for search engines? Flash will also drive away your visitors, which means it's not a good idea to use it on your site.

The keywords in your main titles should also be used in the <title> and DESCRIPTION tags, since Google likes it when these tags are similar. However, don't repeat the keywords too often in the tags or title or else it might look like spam.

All in all, SEO copywriting is a skill that takes some time and practice to master. Once mastered, though, you will find it easy to impress search engines as well as your readership.

Search engines will pay you back for your effort but only if you play by the rules.

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