Mediartech - EN

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Multimedia technologies for cultural heritage and contemporary art. The 450 signatories (museums, research centres, enterprises) of the "Memorandum of Understanding on Multimedia Access to Cultural Heritage of Europe" meet to discuss the achieved results and to plan policies and programs. MediARTech is also Exhibitions, Festivals, Workshops and International Events.

MediARTech 98



Founding Year:

1998 (23-29 March)




[Fortezza da Basso]
VialeFilippoStrozzi 1
50129 Firenze


Exhibitions / Conventions / Seminars / Shows / Workshops / International Events
During MediARTech the events are divided into thematic areas.

Promoter Institution/Producer:

Regione Toscana
(High Technology Tuscany Network)

Artistic Direction:


  • Bruce Damer, founder of Contact Consortium, the first forum for culture in the virtual world, president of the Digital Space Corporation and artistic director of the International Academy of Networked Arts and Technology of Madeira (Portugal).
  • Derrick de KerKhove, director of the McLuhan Institute in Toronto and outstanding scholar of language and media, he was the coordinator of the workshop “Connective & Collective Intelligence – the frontier of the debate on the impacts of new technologies”. MARK PESCE, BRUCE DAMER and LEO FERREIRA took part to the workshop.
  • Leo Ferreira, collaborator of the “European Commission on Advanced Telecommunication Technologies”, ex director of ELSA (European Space Agency) satellite programs, creator of advanced telematic systems both by cable or satellite, collaborator of Derrick De Kerkhove and of the technological centre of Funchal (Madeira).
  • Franz Fishnaller, artistic director of Fabricators, an interdisciplinary group in charge of the fusion between technology, communication, art and design.
  • James Hemsley
  • Maurizio Nichetti, one of the most appreciated Italian directors and founder, in 1981, of "Quellidigrock", a mime school that became a successful theatre company.
  • Mark Pesce, researcher and theoretician of the cyberspace. He is the founder of Ono Sendai, an association that studies virtual reality. He has worked on Labyrinth, the prototype of a virtual reality language model. He is also a writer and collaborates with specialized magazines such as WIRED, Mondo 2000, Morph's outpost and ZDNet. He is among the creators of VRML (Virtual reality model language), the language that represents tridimensionality on Internet.
  • GilloPontecorvo, journalist, documentary and film director. In 1959 he realized Kapò, a dramatic movie set in the Nazi death camps. His masterpiece (Leone d’Oro 1966 in Venice and Nastrod’Argento 1967) is the political film La Battaglia di Algeri. In 1992 the Board of the Venice Biennale chose him to direct the 49th, 50th, 51st and 52nd edition of the Venice International Film Festival.
  • Antonio Bertoli (City Lights Italy) was in charge of the performances, which comprised: the multimedia show 'KADDISH, concerts by HAROLD WUDD, GOVINDA and MILITIA, and the KRYPTON’s piece Meravigliosa Alice.
  • Dr. Peter Schwarz, director of ZKM Medienmuseum Karlsruhe in Germany
  • Gerfried Stocker director of the Ars Electronic Center of Linz in Austria


With the support of the European Commission DG III, DGX e DGXIII.




  • AntonellaFresa
  • Walter Ferrara


  • Francesca Failli
  • Rosanna Vinci

Multimedia Festival:

  • SvevaFedeli

Exhibition Marketing:

  • Claudio Morelli

EVA Florence:

  • Vito Cappellini
  • James Hemsley


  • Riccardo Catola
  • Silvia Boschero


  • GuelfoGuelfi

Performances Coordinator:

  • Antonio Bertoli

Multimedia Arts Exhibition:

  • Franz Fishnaller
  • YesiMarahising

Telematic Services:

  • Maurizio Lunghi



  • creating a dialogue between advanced technologies and real or virtual landscapes;
  • creating an interaction between the digital world and the inestimable historic and artistic heritage of Tuscany;
  • representing a Region that is extremely lively also in the field of contemporary arts.

Areas of Interest:

  • Multimediality and education: projects, school experiences, national and regional policies;
  • Instruments for cultural heritage diagnostic, conservation, restoration and enjoyment;
  • Visual arts, cinema, theatre, music.

Origin and History:

MediARTech was born to explore the frontiers of advanced multimedia researches, applications and technologies, both on-line and off-line. The event took place at the Fortezza da Basso of Florence, from the 23rd to the 28th of March 1998. It included exhibitions, debates, conferences and workshops divided in subject areas (Education and Cutlural Heritage Areas) .
The event presented the new instruments for cultural heritage diagnostic, conservation, restoration and enjoyment, as well as the new means for expression in the world of contemporary arts. The event was supported by the 450 signatories (museums, research centres, enterprises) of the "Memorandum of Understanding on Multimedia Access to Cultural Heritage of Europe", which met to discuss the achieved results and to plan policies and programs. In the Exhibitions section, the exposition of Virtuality& Interactivity, edited by Franz Fischnaller, allowed the visitors to browse, interact and experiment multimedia art and the virtual applications of national and international artists and researchers. The most prestigious European art collections virtually gathered at MediaARTech, thanks to the display “Museums of Europe”.
The Youth Space represented an important moment of exchange and encouraged young authors to propose and show their recent works. Another relevant presence was the exhibition Future TV, with Interactive TV, VoD-Video on demand, HDTV. [Here] it is possible to find the complete program of the events and shows that took place during MediARTech.


  • FranzFischnaller – editor of the multimedia art exhibition - Virtuality& Interactivity, presented Multi mega book in the cave – The shift from the printed book to the electronic text+digital skin, a stereoscopic virtual reality work that allowed to interact through space and time from the XV century to 2000.
  • Masaki Fujihata, Japanese artist, presented an interactive work named Beyond Pages. A real virtual book.
  • Dave Cole, researcher of the Foundation Aquathough, displayed Ciberfyn, a virtual simulator that allows the visitors to experience interactively the world of dolphins.
  • Myron Krueger, American artist and pioneer of virtual art, presented Small Planet.
  • Dan Sandin exposed Poverty island with video skies, a work that has started the research on how to integrate video images with virtual environments.
  • The German artists JoachinSauter and Dirk Luesebrink proposedThe invisible shape of things which allows the users to turn film sequences into interactive virtual objects.
  • The Spanish Artist Jesus Alido presented Virtual sailing for flows of cerebral waves and chromatic aura by means of mental interaction, a work that make possible the visitor’s interaction with his/her own chromatic auras.
  • The Lebanesefilm-maker HishamBizri, in collaboration with an equipof international artists, presented Mitologies, an interactive movie that took the audience through the myth of the Minotaur, Dante’s Inferno, San Giovanni’s Apocalypses and the Library of Babel.
  • Alfredo Miti presented his Poltrona Sub-Holophonica, an explosion of sounds and holophonic 3D effects.
  • The Gruppocreativi-ricercatori of the centre E. Piaggioin Pisa dispayed Glove, an innovative device that can be applied to the virtual and artistic sector.
  • The Dipartimento di Scienzedell'Informazione di Milano and the Politecnico di Milano – Facoltà di Architettura proposed Teatrovirtuale, an experiment that applied virtual reality to music and theatre culture.
  • The Infobyte, a group from Rome, presented Basilica Ulpia: a virtual re-construction that is part of a big project directed by Professor Francesco Antinucci and aimed at the reconstruction of the entire area of the Imperial Fora in Rome.
  • Professor Massimo Bergamasco,from the ScuolaSuperioreSant'Anna in Pisa, presenteda robot installation he developed together with Fischnaller and named Robots-Avatars dreaming with virtual illusions.

Other artists and works:

  • Borges Katiushka, Erotic Shortcuts for lovers like us
  • Iannuzzi Gianfranco, Michelangelo
  • Levi Michelangelo Tomarchio , Machina Sapiens Sapiens
  • SauterJoachin e Dirk Luesebrink, La SagomaInvisibiledelleCose del Passato
  • Trujillo Bonalo Rosa, Amazonas Interactive




Events and Other Activities:

Towering Inferno - Kaddish, show - Teatro Comunale–Multimediality in a big concert with 15 musicians and singers, three maxi screens, special effects. A denounce and a prey for the holocaust. The future of arts and of the coexistence of differences.

Multimedia Files:




Augmented Reality:

Latitudine: 43.78067

Longitudine: 11.24967


  • (1998) Fischnaller, Franz. Virtuality&Interactivity, MediARTech 98, Rete Regionale dell Alta Technologia, Firenze, Italia.
  • (1999) Fischnaller, Franz. Virtuality&Interactivity II, MediARTech 99, Rete Regionaledell’AltaTechnologia, Firenze, Italia.
  • (1996) La Toscana multimediale: Mediartech a Firenze in Archivi& Computer, Fascicolo 3-4, Franco Angeli (Ed.).



Kind of File:


Object (category) from Thesaurus Pico Cultura Italia:

convegni, Incontri / dibattiti, Mostre / Rassegne, Festival

Object (category, tags) free text:

Multimedialità, educazione, politiche nazionali e regionali, diagnostica, conservazione, restauro, valorizzazione e fruizione dei beniculturali, artivisive, cinema, teatro, musica, applicazioni multimediali, tecnologie.

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