Website traffic
Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package and advertising is a component.
Advertising is an important element of the marketing strategy and probably the most expensive. Advertising is about sending messages about a company, its products and services. Advertising also includes putting together a series of methods to target viewers and interest them in becoming customers. Advertising includes placing ads, deciding what media to use, the frequency and the time the ad will run. Different types of media are used to distribute the ads. TV, direct mail, newspaper, Internet, emails, radio, magazines, text messages, flyers, billboards, etc. are among the different media used to distribute ads. Different media for different businesses, not all media is for everyone.
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As is the case with any kind of advertising, online advertising aids you in:
Selling more of your product/service
Notifying buyers of your new product/service, or promotional offer
Spreading your ideas about a certain topic
To increase brand awareness
And unlike any other form of advertising, online advertising is highly measurable. There are several ways through which you can measure ad success such as click-through rate, page impressions, cost per sale, etc.
For online advertising you will usually need to buy space in the high-traffic websites, to post your ad. You can also do ad-exchange with some websites. This article talks about some of the most popular types of online advertising.
Banner Ads
Banner advertising was the first kind of advertising ever done on the net. A banner can highlight your product/service/offer and by clicking on it the user will be taken to your website, where you can create a suitable landing page to provide his further information. Banner spaces are usually sold by impressions, or banner views, but it is sometimes sold by click-through, when you pay only when the user clicks on the banner.
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